Electronic advertisement possibilities with the UIA

Note: this is an outline of possibilities that can be further customized to your specific needs and wishes. We look forward to hearing from you!

1) Running your advertisements on the UIA web pages

There are several sets of pages provided by the UIA on-line.

a) Information pages about the UIA, it's history, services and projects. These are located on domains uia.org and uia.be. Currently the vast website, growing since 1996 and at one time containing more than 13000 HTML pages, is being actively converted to a modern CMS system (Drupal). Pages on this website have Google PageRank reaching as high as 7, hence attracting a considerable amount of visitors.

b) The other, and much larger, part of the UIA online presence is represented by pages generated from databases we keep editing every day. These pages are residing on domain diversitas.org (and its secure variant). As you can see at the database gateway page http://www.uia.org/db there are over 1.5 million pages altogether. Taking into account only strictly unique content, we should however speak about roughly 500,000 pages.
b1) Most of these pages do not require any authentication, meaning they are fully indexed by search engines and they have high visibility and visitor count.
b2) A relatively small part of these databases is available only to subscribers, notably the Yearbook of International Organizations Online set (organizations, biographies, bibliography, statistics), totalling about 102,000 pages + statistical info PDFs, and the International Congress Calendar Online with over 240,000 entries (the full Calendar). Despite its relatively smaller size, these databases are frequented by users from universities, large institutes, international enterprises, and others.

So basically we talk about three large online page sets: a), b1) and b2).

What we could propose is to run standard banner advertisements (468 x 60 pixels - same as the banners on http://www.uia.be/ now), showing content of your choice (whether it is text with, image, Flash movie, etc.) in any or all of the above sets. For all sets, the total display rate is currently about 3000-7000 per day (all of the sets together).

Proposal 1a):

• Your banners would not necessarily show up each time on each page, but they would alternate with other advertiser banners. This alternation would be random.
• Your banners would show in the footer of the pages (approximately in the location where you can see banners now, e.g. here: http://www.uia.be/ )
• Initial setup, one-time cost: 300 euro
• Monthly service fee: 100 euro
• 0.015 euro for each display of your advertisement and 0.5 euro for each time somebody clicks on your advertisement OR
• 0.035 euro for each display of your advertisement (nothing for clicks).

Proposal 1b):

• Your banners would show up each time on each page. You would be the only banner advertiser in the selected sets.
• Your banners would show in the footers of the pages (approximately in the location where you can see banners now, e.g. here: http://www.uia.be/ )
• Initial setup, one-time cost: 300 euro
• Monthly service fee: 500 euro (exclusivity, page bottom)
• 0.010 euro for each display of your advertisement and 0.5 euro for each time somebody clicks on your advertisement OR
• 0.030 euro for each display of your advertisement (nothing for clicks).

Proposal 1c):

• Your banners would show up each time on each page. You would be the only banner advertiser in the selected sets.
• Your banners would show in the header of the pages (if you look at e.g. http://www.uia.be/ your banner would be set in the top blue band)
• Initial setup, one-time cost: 600 euro
• Monthly service fee: 1000 euro (exclusivity, top of page)
• 0.030 euro for each display of your advertisement and 0.5 euro for each time somebody clicks on your advertisement OR
• 0.050 euro for each display of your advertisement (nothing for clicks).

Each proposal would be subject to a contract for 1 month.
In case of a 6-month or longer contract, you would be eligible to a 25 per cent discount on both the initial setup and the monthly service fee.

2) Sponsoring the UIA

• Banner page-top positioning with unlimited clicks.
• Your logo or advertisement material (to be defined) included with annual proofs (questionnaires) sent to over 30,000 international associations by regular and/or electronic mail. These proofs are sent throughout the year, not at once.
• Mention of UIA being sponsored by your organization in the footer of each office e-mail message.
• Price: Lump amount of 5,000 euro per month.
• Minimum Sponsoring Contract time: 3 months.